WeChat Advertising
An undeniably powerful mobile messaging app developed by Tencent is continuously gaining a massive amount of users in China as well as overseas. WeChat, or better known as Weixin in China, was released in 2011 to offer users a unique experience in creating a platform that combines messaging, social communication, and mobile games all in one application. With over 400 million monthly active users as of June 2014, businesses seeking to reach their Chinese audience can no longer remain oblivious to the influence of the world’s fastest growing mobile application. From banking, retail, and tourism, industries are tailoring their advertising and marketing campaigns to reach their large audience.